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Pakistani Brands Making a Statement With Bold Prints and Colors

by Shomi Official 15 Jul 2025 0 comments

Style in Full Bloom: Pakistani Brands Embrace Bold Prints!

You’re walking down the street, head turning as you pass bursts of color, rich emeralds, fuchsia florals, cobalt blues, and intricate geometric prints that dance on fabric. That’s the irresistible charm of Pakistani fashion today: fearless, expressive, and brimming with cultural flair. Whether it’s luxurious fusion wear or everyday affordable wear, Pakistani designer brands are embracing bold prints and adventurous color combos in ways that feel fresh, unapologetic, and empowering.
Nobody does color and print quite like Pakistan. If you’ve ever caught a glimpse of a Pakistani fashion shoot or strolled through a local bazaar, you know exactly what we’re talking about. Pakistani designer brands are stepping up their game like never before, creating vibrant prints, adventurous color palettes, and expressive patterns that are equal parts daring and delightful. From everyday lawn suits with eye-popping florals to structured jackets and menswear pieces dripping in deep hues and ethnic motifs, the latest Pakistani fashion scene is all about making a bold statement.
What’s even more exciting is that many of these pieces are accessible globally; you can easily order Pakistani clothes online and be part of this fashion-forward wave no matter where you live. In this blog, we explore some of the most loved Pakistani clothing brands that are making serious waves with bold prints and colors.

Khaadi – Tradition With a Twist

When you think of colorful, versatile, and effortlessly stylish Pakistani fashion, Khaadi is probably one of the first names that comes to mind. With its roots in hand-woven fabric, Khaadi has transformed into a powerhouse that offers everything from casual wear to luxury pret. The brand’s signature? Bold, daring prints that never shy away from color. Think oversized florals, geometric grids, and an unapologetic love for vibrant hues. Khaadi has mastered the art of combining tradition with trend, giving us ensembles that speak of heritage while appealing to the modern fashion lover.
The menswear collection at Khaadi is equally impressive, offering kurtas and trousers in rich, earthy tones and bold woven patterns, perfect for men who appreciate detail and quality. As one of the most recognized and affordable Pakistani brands, Khaadi is a go-to for fashion lovers who like their clothes colorful, expressive, and rooted in tradition.

Alkaram Studio – Artistic Prints and Everyday Elegance

Alkaram Studio has a long-standing reputation for quality textiles, and it continues to shine in the bold prints department. Their seasonal collections, especially in lawn and cotton, feature expressive floral patterns, baroque influences, and color-blocked motifs that bring life to everyday dressing. Their designs manage to be fresh yet familiar, traditional yet modern, striking that perfect balance that appeals to a wide audience.
Women’s kurtas come in a variety of cuts and colors, with stitched and unstitched options to suit every occasion. Meanwhile, Alkaram’s men’s range delivers classic silhouettes with unexpected color combinations and subtle patterns, ideal for festive wear or a stylish everyday look. If you’re on the hunt for affordable Pakistani brands that don’t compromise on quality or creativity, Alkaram Studio is definitely one to explore.

Ideas by Gul Ahmed – A Household Name for Vibrant Fashion

Ideas, the style-savvy face of textile titan Gul Ahmed, isn’t just a brand; it’s practically a wardrobe essential in every Pakistani household. Renowned for its fearless embrace of color and an ever-evolving range of collections, Ideas knows how to dress you for every mood and season. From the cozy textures of winter to the airy charm of summer lawn, their designs are a visual treat, bursting with vibrant florals, digital artistry, and rich, detailed borders that transform everyday wear into runway-ready statements.
But it’s not just the ladies stealing the spotlight. Ideas has carved a distinct space in Pakistani men’s clothing brands, offering everything from classic embroidered kurtas to sharply tailored pieces in bold hues and understated prints. Whether you're headed to a family gathering or a casual brunch, their menswear blends traditional silhouettes with a modern, trendy edge. As one of the most trusted Pakistani famous brands, Ideas continues to lead the way, making it easier than ever to stay on top of the latest Pakistani fashion without missing a beat.

Sapphire – Sophistication with a Splash of Color

Sapphire has quickly become synonymous with luxury ready-to-wear and affordable elegance. The brand’s bold experimentation with prints and color placement makes every piece feel fresh and high-fashion. Whether it’s tropical patterns, dramatic color blocking, or digitally rendered florals, Sapphire’s pieces are made to stand out.
What truly sets Sapphire apart is its attention to fabric quality and cuts, making every outfit feel tailored and polished. The brand’s men’s wear range, Sapphire Man, offers printed kurtas and smart basics in bold shades that are perfect for the modern man who values style with comfort. Sapphire strikes the rare balance between being one of the most sought-after Pakistani designer brands and still remaining accessible to a wide audience.

Sana Safinaz – Glamour Meets Graphic Prints

Few brands exude confidence and sophistication like Sana Safinaz. Whether it’s their summer lawn collections or their luxe pret range, every piece screams opulence. Their festive collections often showcase bold baroque prints, metallic hues, and daring design choices that make them a favorite for wedding season and special events. In menswear, Sana Safinaz has dabbled in designing sleek kurtas and waistcoats with minimal yet striking details, ideal for those who appreciate refined boldness. It’s no surprise that they’re one of the most prominent names in Pakistani fashion today.

Maria B – Feminine Flair with Fearless Prints

Maria B. is a brand that knows how to celebrate femininity through fashion. Whether it’s the delicate intricacies of embroidered net or the boldness of digital prints on cotton, Maria B's designs have always been about making women feel beautiful and powerful. Their collections, like Maria B Mprints, Maria B bridal dresses, and Maria B formal dresses, often feature romantic florals, color gradients, and whimsical details that create a fairytale aesthetic grounded in tradition.
In recent years, Maria B. has expanded its offerings to include menswear, featuring regal kurtas and statement waistcoats that bring bold colors and fabrics to the forefront. From high-end couture to affordable pret, Maria B. continues to dominate the conversation around Pakistani designer brands, and the good news is that you can now shop its collections on Shomi. This online fashion marketplace brings premium Pakistani labels to your doorstep.

Asim Jofa – Regal Prints for the Daring Soul

When it comes to weaving drama into design, no one does it quite like Asim Jofa. With fabrics that whisper sophistication and colors that scream royalty, the Asim Jofa collection is a masterclass in modern opulence.
Whether you’re gliding down the aisle in an exquisite Asim Jofa bridal ensemble or turning heads in its much-loved Asim Jofa lawn during a summer soirée, every design feels like a bold declaration of style. Even its menswear is crafted with a sense of spectacle, offering embroidered kurtas, regal jackets, and standout formal pieces that redefine traditional Pakistani menswear. Now, with Asim Jofa available on Shomi, its most coveted collections are just a few clicks away.

Zellbury – Bold, Budget-Friendly, and Always Fun

Zellbury brings a playful energy to Pakistani fashion that is hard to ignore. Known for their affordability and trend-forward approach, Zellbury’s collections are colorful, casual, and comfortable. The Zellbury unstitched and ready-to-wear pieces often feature cartoonish florals, quirky typography, and geometric prints that are perfect for the younger crowd or the young at heart.
Zellbury’s menswear line is equally vibrant, with printed shirts, fun kurta designs, and relaxed-fit trousers that make great off-duty looks. For anyone searching for affordable Pakistani brands that offer bold prints and cheerful vibes, Zellbury is an easy win.

Shomi – Your Gateway to Designer Pakistani Fashion

If you’re looking to explore and shop some of these bold brands, Shomi is the online fashion marketplace you need to know about. Unlike traditional stores, Shomi brings together curated collections from select premium brands, giving fashion lovers a one-stop destination for trend-forward Pakistani outfits. While not every brand on this list is available on Shomi, you can find standout labels like Asim Jofa, Zellbury, Maria B, and other big labels. Ready to shop online.

Bold Prints, Bright Future

In a world that often leans toward neutrals and basics, Pakistani fashion is refreshingly fearless. These brands have embraced bold prints and bright colors not just as a design choice but as a cultural celebration of heritage, identity, and individualism. From Khaadi’s artistic abstractions to Asim Jofa’s royal aesthetic, every brand mentioned here is a reminder that fashion can be both powerful and playful.
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