Pakistani Women’s Favorite Brands for Eid Dresses in 2025

Trendy and Timeless: Eid Dress Collections from Top Pakistani Designers

Eid is that magical time of the year when everything feels extra special—the warmth of family gatherings, the joy of heartfelt hugs, and, of course, the excitement of dressing up in the perfect outfit. Because let’s be honest, no Eid celebration feels complete without that breathtaking look that makes you feel amazing!
As your ultimate fashion destination, Shomi brings together the most sought-after Pakistani brands, making Eid shopping an absolute breeze. Whether you’re looking for timeless elegance or trendy statement pieces, we’ve handpicked 10 must-have brands that will ensure you shine bright this Eid. Let’s dive in and find your perfect look!

The Joy of Eid Fashion

The act of selecting Eid attire is steeped in tradition and personal expression. For many, it brings a sense of joy and excitement, as it’s more than just clothes—it’s a way to feel and look your best while creating lasting impressions. Pakistani fashion, in particular, bridges the beauty of cultural heritage with the modernity that today’s women seek. Each piece narrates a story, blending traditional craftsmanship with innovative styles.
With Eid still a few months away, this is the perfect time to start exploring collections. Whether you're looking for soft and elegant designs or bold and lively ensembles, there's something to suit every taste. Thanks to platforms like Shomi, you no longer have to worry about hopping brand to brand—they bring the best of Eid fashion right to your fingertips. Below, we spotlight ten of the most favored Pakistani clothing brands featured on Shomi.

Maria B

For years, Maria B has been synonymous with timeless elegance and refined taste. Their Eid collections encapsulate luxurious fabrics adorned with intricate embroidery. Whether you’re a fan of lavishly embellished traditional outfits or modern cuts with a hint of tradition, Maria B offers versatile options. For 2025, expect rich pastel tones paired with gold and silver accents—a perfect formula for youthful yet sophisticated Eid attire.
Maria B’s meticulous craftsmanship is what makes it stand out. Their attention to detail ensures every outfit feels extra special, making you shine at family gatherings or community meet-ups.

Asim Jofa

If you’re someone who loves making a bold statement, Asim Jofa should be on your radar. Known for their use of rich textures, vibrant colors, and detailed embellishments, Asim Jofa’s Eid collections embody grandeur. Their blend of antique traditional motifs with sleek modern silhouettes ensures you’ll never go unnoticed.
Think beautiful lehengas with heavy work or flowy gowns featuring striking patterns—perfect for evening Eid parties where you're looking to impress!

Fahad Hussayn

Fahad Hussayn appeals to those who appreciate daring, avant-garde fashion. The brand’s innovative use of unconventional color palettes and intricate patterns makes their Eid outfits truly one of a kind. Fahad Hussayn designs beautifully balance individuality with the cultural richness of Pakistani traditions.
This year, their collection leans toward darker hues, offset with bold metallic detailing—a dramatic yet festive look ideal for anyone pursuing uniqueness.

Maryam N Maria

For luxurious formal wear lovers, Maryam N Maria is nothing short of an artistic masterpiece. Their Eid collections are all about regal vibes, featuring rich fabrics and heavily embroidered designs. Each outfit is carefully crafted, reflecting an unspoken elegance that’s hard to find elsewhere.
Their signature style often includes luxurious net and chiffon materials paired with detailed embellishments, perfect for those craving festive grandeur.

Motifz

Motifz promises something for everyone. Whether you gravitate toward minimalist designs or elaborate, glitzy outfits, the brand offers a wide range of choices. Their Eid collections emphasize quality and intricate embroidery, bringing a mix of understated elegance and royal charm.
Motifz is perfect for women who enjoy investing in timeless pieces that hold their essence across multiple seasons.

Sadaf Fawad Khan

Bringing the magic of designer Sadaf Khan and celebrity Fawad Khan together, Sadaf Fawad Khan creates outfits that are simply enchanting. The brand is beloved for its tasteful blend of contemporary cuts with traditional aesthetics, making it suitable for younger women seeking trendy yet culturally respectful Eid attire.
Expect flowing silhouettes, airy fabrics, and delicate embellishments geared toward a modern but sophisticated vibe this Eid.

Sheen by Shaista Lodhi

Chic, comfortable, and trendy—that’s what Sheen by Shaista Lodhi delivers. Their Eid 2025 collection promises fun and vibrant outfits that are ideal for staying lighthearted while still looking fashionable. The designs are clean, modern, and fuss-free, catering to women who prefer simplicity without compromising on elegance.
If you’re juggling celebrations or looking for something stylish yet effortless, Sheen should be your pick.

Tawakkal

When it comes to versatility, Tawakkal reigns supreme. Offering a mix of casual, semi-formal, and formal wear, their Eid collections appeal to a wide audience. Tawakkal uses fresh colors, well-placed embellishments, and comfortable fabrics to ensure their outfits are both stylish and practical.
This brand makes it easy for women to dress up without feeling weighed down—perfect for family-oriented, day-long festivities.

TNG by MD

TNG by MD is where classic fashion meets contemporary flair. Their Eid collections regularly feature unique prints and artistic embellishments, making their outfits stand out amid traditional selections. Whether you love playful florals or intricate geometric designs, this brand offers boldness and class. They’ve crafted special Eid 2025 collections that merge functionality with beauty, designed for women who aren’t afraid to experiment with textures and patterns.

Azure

Azure celebrates everything feminine and graceful. With pastel tones, soft silhouettes, and delicate embroidery, their Eid pieces exude an ethereal charm. Perfect for those who lean toward a dreamy, understated aesthetic, Azure remains a favorite every year.
This Eid season, Azure’s outfits bring romantic vibes with flowing fabrics like organza and georgette adorned with light embellishments—ideal for a daytime look.

Revolutionizing Eid Shopping with Shomi

Shopping for Eid has never been easier, thanks to platforms like Shomi. By bringing countless top Pakistani clothing brands under one roof, Shomi takes the stress out of finding the perfect outfit. The platform offers a seamless experience, whether you're browsing collections, exploring trending styles, or ordering your favorites with just a few clicks.
What makes Shomi even more special is its focus on accessibility. With international shipping and a user-friendly interface, it ensures that Pakistani women across the globe can stay connected to their cultural roots and enjoy the latest fashion trends. Whether you're in Karachi, Dubai, or London, Shomi acts as your go-to destination for Eid fashion.

Shine Bright This Eid 2025

Eid is a time of joy, family, and celebration—it’s your time to shine. While you're preparing for vibrant feasts and heartfelt gatherings, don’t forget to treat yourself to an outfit that captures your personal style and makes you feel extraordinary.
The brands featured above offer a myriad of options, ensuring there’s something for every fashion preference. From the timeless elegance of Maria B to the bold statements of Fahad Hussayn, the versatility of Tawakkal to the charm of Azure, Shomi has it all.
This Eid, elevate your wardrobe, celebrate culture, and enjoy the shopping experience that Shomi offers. With so many dazzling choices, one thing is for sure—you’re guaranteed to make a lasting impression this festive season!